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  • Integrating Google tools with your website

 

 

ANSWER ID:239

You can easily integrate your Google Analytics and Google AdWords accounts with your website using the Google integration page. By integrating your:

  • Google Analytics account, you can track visitors and get a overview of how they're interacting with your website.
  • Google AdWords account, you can advertise your business on Google, and use Conversion Tracking to track visitors who click on your ads and complete specific actions on your website.
The Be found with Google page offers more ways to use Google tools to get the most out of your website. If you want to view basic site statistics collected by Google Analytics, check out the Basic site statistics section. If you want to make sure visitors can find your business by claiming your free Place page on Google Maps, have a look at the How to drive more visitors to your site section. For more information, click the Be found with Google link in the MYOB Atlas menu. 
To integrate your Google Analytics account

To track visitors and get an overview of how they're interacting with your website, you first need to create a Google Analytics account. To find out how, see the Google Analytics Getting Started Guide.

Once you've created your Google Analytics account, follow the steps below.

  1. Copy the Google Analytics tracking code from your account. You'll find your tracking code on the Overview page of your account, next to your web address.
  2. Log in to your website and click Google integration in the Settings toolbar. In the Google Analytics section, select the Track visitors to your site option and then paste your Google Analytics tracking code into the field.
  3. Once you're finished, click Save.

MYOB Atlas uses caching to make sure your website loads as quickly as possible. This means that after you've added your Google Analytics tracking code, it will take around 10 minutes for the changes to take effect. Once they've been detected by Google Analytics, you're ready to start using your Google Analytics account to monitor your website's traffic.

To integrate your Google AdWords account

When you invest money in Google AdWords ad campaigns, it makes sense that you'd want to measure your Return On Investment. In MYOB Atlas, you can use Conversion Tracking to track visitors who click on your ads and complete specific actions on your website. For example, you may want visitors who click on your ads and visit your website to subscribe to your mailing list.

You can track the following actions on your website:

  • Submitting the 'Contact us' form: when visitors click the Email us link on your website, the Contact us page appears. Track visitors who click on your ad, then complete the Contact us form. For information about setting your email address as your preferred contact method, see Publishing your website information.
  • Asking a question about a gallery item: when visitors view your gallery items, they have the option of asking a question about an item. Track visitors who click on your ad, then complete the Ask a question form for a gallery item. For more information about the Ask a question form, see Creating a gallery and adding gallery items.
  • Submitting the 'Keep me updated' form: if you've added a subscription form to your website, visitors can subscribe for updates from you. Track visitors who click on your ad, then submit the Keep me updated form. For more information, see Subscribing your customers.

To track these actions on your website, you first need to create a Google Analytics account and set up an ad campaign. To find out more about getting started with Google AdWords, see the Google AdWords Beginner's Guide.

Once you've created your Google AdWords account and set up an ad campaign, follow the steps below.

  1. Set up Conversion Tracking by following the steps in the Google AdWords Help. Once you've created a conversion, copy the conversion tracking code.
  2. Then, log in to your website and click Google integration in the Settings toolbar. In the Google AdWords section, select the action you want to track and then paste your conversion tracking code into the field.
  3. Once you're finished, click Save.

MYOB Atlas uses caching to make sure your website loads as quickly as possible. This means that after you've added your Google AdWords conversion tracking codes, it will take around 10 minutes for the changes to take effect. Once they've been detected by Google AdWords, you're ready to start using Google AdWords Conversion Tracking to measure your Return On Investment.

  FAQs


What web address should I use when I create a profile in my Google Analytics account?

The web address you should use to create a profile in your Google Analytics account is you MYOB Atlas website's primary domain name.

You can find your primary domain name by clicking the My account link in the Settings toolbar, and then clicking Manage domain names in the Domain names section. Your primary domain name is listed in the Primary domain name section. 

How do I verify that my Google Analytics tracking code was implemented correctly?

You can verify that your tracking code was implemented correctly by checking your page's source code. For more information, see Checking Browser Source Code for Analytics Tracking Code.

Note that you'll need to log out of your website before you view your page's source code to confirm that the tracking code is on the correct page—the code does not appear in your source code while you're logged in. 

How do I know whether Google Analytics has detected the tracking code on my website?
When you log in to your Google Analytics account, check the status next to your website profile. If your tracking code hasn't been detected, the status will be Tracking Not Installed.
How do I verify that my Google AdWords conversion tracking code was implemented correctly?

There are three options for verifying that your conversion tracking code was implemented correctly.

Note that you'll need to log out of your website before you view your page's source code to confirm that the conversion tracking code is on the correct page—the code does not appear in your source code while you're logged in.