When you invest money in Google AdWords ad campaigns, it makes sense that you'd want to measure your Return On Investment. In MYOB Atlas, you can use Conversion Tracking to track visitors who click on your ads and complete specific actions on your website. For example, you may want visitors who click on your ads and visit your website to subscribe to your mailing list. You can track the following actions on your website: - Submitting the 'Contact us' form: when visitors click the Email us link on your website, the Contact us page appears. Track visitors who click on your ad, then complete the Contact us form. For information about setting your email address as your preferred contact method, see Publishing your website information.
- Asking a question about a gallery item: when visitors view your gallery items, they have the option of asking a question about an item. Track visitors who click on your ad, then complete the Ask a question form for a gallery item. For more information about the Ask a question form, see Creating a gallery and adding gallery items.
- Submitting the 'Keep me updated' form: if you've added a subscription form to your website, visitors can subscribe for updates from you. Track visitors who click on your ad, then submit the Keep me updated form. For more information, see Subscribing your customers.
To track these actions on your website, you first need to create a Google Analytics account and set up an ad campaign. To find out more about getting started with Google AdWords, see the Google AdWords Beginner's Guide. Once you've created your Google AdWords account and set up an ad campaign, follow the steps below. - Set up Conversion Tracking by following the steps in the Google AdWords Help. Once you've created a conversion, copy the conversion tracking code.
Image Removed Image Added - Then, log in to your website and click Google integration in the Settings toolbar. In the Google AdWords section, select the action you want to track and then paste your conversion tracking code into the field.
Image Removed Image Added Once you're finished, click Save.
MYOB Atlas uses caching to make sure your website loads as quickly as possible. This means that after you've added your Google AdWords conversion tracking codes, it will take around 10 minutes for the changes to take effect. Once they've been detected by Google AdWords, you're ready to start using Google AdWords Conversion Tracking to measure your Return On Investment. |