Keywords are words or phrases that relate to your business. As a business owner, it's important to work out what keywords your customers will be searching for, so you can make sure you incorporate these keywords into your website. For example, in the website tagline Modern, affordable designs for home decorating, the keywords and phrases are modern, affordable, designs, affordable designs, home, decorating and home decorating.
You'll notice that when you search for a keyword in Google, and the keyword matches a word or phrase in your website title or tagline, Google bolds the keyword in the search results (see the image above, where the keywords Blue Bowl Homewares and homewares are bolded in the search results). These bold keywords give your website greater visibility in search results, and encourage visitors to click the link to your website (resulting in what's called a higher click-through rate).
Find keywords that relate to your business
Having trouble coming up with relevant keywords? Use the Google AdWords Keyword Tool to find keyword ideas for your business. For each suggested keyword, you'll be able to see how unique it is, and how many times per month it's searched for, both locally and globally.
Put keywords in the right location
- Keywords in your domain name: Consider including the most relevant keyword in your domain name. If there are numerous relevant keywords for your business, you may even want to register multiple domain names, and spread the keywords throughout them. Then, you can set the domain name with the most relevant keyword as your website's primary domain name and forward the others to it.
- Keywords in your website title and tagline: Try to put keywords at the start of your website title and tagline. For more information, see the Website title and tagline section above.
- Keywords within your website: You can include keywords within your website, for example within the What we do section, or within news and gallery items. Just be careful not to overload your site with keywords—this may result in search engines ignoring your site altogether.
You may not see any improvement in your website's search ranking overnight, but if you follow the guidelines above you'll make your website more visible, ultimately resulting in a better ranking.